SOFTWARE FOR PURVEYORS WHO KNOW THEIR FARMERS BY NAME
FoodwaysUnearthed
Scannable Journeys turn shop browsing into delightful moments of discovery. Own your origins in ten seconds and win trust season after season.
Why Milpa Journeys
Highlight Your Greatest Goods
Bring integrity to life with interactive product pages for your community, in-store and online.
Boost interest and sales by sharing the stories behind your sourcing.

Scan to explore
opens instantly on any phone
Spark Interest
Your best products are underexplained. Shelf talkers, staff memory, and scattered posts don’t scale. Increase product confidence and guide customers instantly to producer facts, recipes, pairings, then to your online shop — no app required.
Publish Anywhere
Our content wizard walks you through each Journey in minutes. Generate print-ready QR and e-commerce placements. Track engagement, scans, and click-throughs on one dashboard.
Build Community
Journeys drive discovery, repeat visits, and deep appreciation for your products. Make shoppers your champions. Give them something worth sharing and a reason to return.
Setup Time
Click To Shop
Analytics
In the Wild
See how others use Milpa Journeys
How It Works
From Product to Journey in Minutes
The best products have a soul. Let yours flourish in a few steps from easy generation to live insight.
01
Choose Wisely
Start with bestsellers or items you want to draw interest towards; imagine fun recipes with ingredients from across your shelves. Create the steps that give your guests the experience of visiting a maker or producer themselves.
02
Print & Place
Generate print-ready QR codes sized for shelf tags, slide-in cards, stands, or packaging inserts. Customers scan at the moment of purchase and access journeys instantly. They can also visit your website for embedded links.
< 5 min
To generate & print
03
Track & Trend
You can review scan counts, dwell time, and click-throughs in real time. See which Journeys drive repeat visits, guide reordering, and prove ROI to your producers — all from one place.
We launch your first Journey with you — light content creation included — then hand off for swift self-service.
Get StartedPricing
Simple, Transparent Plans
Start free for 7 days, publish when you're ready. No contracts, cancel anytime.
Pioneer
Enrich your shop with interactive product journeys.
- 3 Journeys
- QR code generator
- Basic analytics
- Custom colors & logo
- Email support
Founder
For purveyors ready to share the stories behind their shelves.
- Up to 50 Journeys
- Fully custom branding
- Real-time analytics
- QR embedding
- Priority support
- Content wizard
Sourcer
For operators seeking effortless integration at scale.
- Unlimited Journeys
- Multi-location management
- Custom automation
- One-click journey updates
- Advanced analytics & export
- Dedicated account manager
- Full access to our AI tools
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